Operator, strategist, builder

I design clear systems, then ship them.

COO at INTO. AI automation for hospitality and beyond. Crisp strategy, real shipping, no theatre.

Selected work

Focus, constraints, outcomes.

INTO for Hospitality

Guest automation, real time, across the stack. Role, COO, product, GTM.

AISaaSAutomation
Open

INTO Consulting

Agentic systems for ops. Advisory, build, deploy.

ConsultingAgentsOps
Open

Argentia

Magazine concept, cinematic, orange and teal. Systems first.

EditorialBrandDesign
Open

Writing

Notes on AI, behaviour, and shipping.

About

Belgian British by origin, Calgary by base. I run operations, product, and GTM.

I like clear writing, crisp interfaces, and teams that deliver. I work fast, I prefer constraints, and I am patient with complexity. Anxiety managed, standards intact.

Tools, Google Workspace, Notion, n8n, Cloudflare, and the usual suspects. Favourite move, remove steps, then automate.

Contact

One line about the problem. Then we move.